“If you’re a boss, you have a title. If you’re a leader, you have the people.”

25 years ago, the Fakhruddin family planted a small seed named Sterling Perfumes Industries. Hard work was instilled in strong roots. Every team member contributed to make the tree grow. Waters of loyalty and honesty nourished the tree.

And today, thanks to every person, every leader, this tree has transformed into a full-grown, fruit-bearing tree – which is touching new skies every day in the world of fragrances and cosmetics.

It has been a witness to us becoming one of the largest companies with distribution across 120+ countries.