STERLING GROUP

Since 1998, Sterling Group has crafted beauty through innovation and tradition, capturing life’s most meaningful moments. We seamlessly blend tradition with innovation, creating products that tell compelling stories and inspire cherished memories.

With a distinguished portfolio in fragrance, cosmetics, color cosmetics, and personal care, we continue to set new industry standards worldwide.

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  • mission

  • vision

  • brand
    promise
  • 1998
    YEAR OF
    INCEPTION
  • 0 +
    COUNTRIES
    GLOBAL
    PRESENCE
  • 0 YEARS
    OF LEGACY
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CORE VALUES

Five solid pillars define the values of Sterling Perfumes. These are four fundamental principles that govern all that we do. They inspire excellence. They empower performance. They help us achieve our success.

  • INTEGRITY

  • INNOVATION

  • EMPLOYEE
    SATISFACTION

  • CUSTOMER
    SERVICE

  • COMMUNITY
    ENGAGEMENT

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  • FAKHRUDDIN LEGACY

    25 years ago, the Fakhruddin family planted the seed of Sterling Perfumes.

    With their vision and values, it has grown into a global leader in fragrances and cosmetics, thriving on hard work, loyalty, and innovation.

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  • OUR MANIFESTO

    Sterling’s beauty products blend artistry and the finest ingredients, capturing emotions and celebrating individuality.

    Each creation bridges tradition and innovation, leaving a lasting impact.

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  • OUR MASTER PERFUMER

    DR. ALI ASGAR FAKHRUDDIN

    Meet the visionary leaders shaping Sterling Group’s success: Our Chairman, Directors and Management.

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  • OUR JOURNEY

    Launched in 1998 under Sterling Parfums Industries LLC, Sterling Group quickly became a force in the beauty world.

    Each achievement reflects our pioneering spirit and commitment to connecting people through the universal language of beauty.

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