• The Retail Bazaar with a Cause

    At Sterling, we take our Social Responsibility & Commitment earnestly. Our stakeholders – our customers, our suppliers, our investors, our people, the societies we serve, and our nation. We foster a culture of trust, empowerment, and progression and ensure our people and businesses remain spirited and connected.

    As part of our contribution towards the betterment & development of society, Sterling Parfums collaborated with the Al Noor Training Center, a non-profit organization that provides professional training & care for individuals with special needs to achieve their highest potential and integrates into the wider community.

    ‘SMILES N’ STUFF’, a branded retail outlet of handicraft items and baked goodies created by the students of Al Noor was set up in the office premises of Sterling to raise awareness and funds for the training center. It was a memorable experience for us as the employees contributed to this cause with utmost dedication. The contribution of employees through the purchases done at SNS Bazaar was utilized in enhancing their vocational training program for their students and that is something we will stay proud of.

  • Blood Donation Drive

    The Sterling Group, as part of its CSR programs for the year, hosted the Blood Donation Drive held at its DIP office premises on June 12, 2016. Employees were encouraged to donate blood at the event which was organized by the Marketing Department, in cooperation with the Blood Donation Center – Thumbay Hospital.

    Several successful donors from the group contributed remarkably in favor of the success of the campaign to save lives and to encourage more employees to get involved in the community.

    The campaign was designed to raise awareness about the need for safe blood donations. The blood donors received a token of appreciation from the management for their participation in the recent blood campaign.

  • Sharjah Empowerment Foundation

    The holy month of Ramadan is a season of giving and this year STERLING was proud to be a part of the initiative with the Sharjah Social Empowerment Foundation. Altmkeen Sharjah
    We loved bringing smiles at the Orphanage with our HAMIDI hampers during their Ramadan iftar event.
    This initiative of serving the humanitarian community foundations reminds of us the virtue of gratitude and giving.
    Ramadan Kareem! ?

  • Iftar Dinner at Various Locations in Dubai

    The spirit of Ramadan is always celebrated with Sterling as the joy is shared with Employees & staff by hosting Iftar every year at various locations in Dubai. The Sterling Group stands tall for engaging and contributing to various social and charitable causes from time to time. The Iftar event is coordinated, organized, and managed by the group. The management follows a community approach towards organizing Iftars at labor camps for deserving people, reflecting the spirit of solidarity and charity, thus reaching out to the less privileged.

  • Breast Cancer Awareness
    In the spirit of #breastcancerawarenessmonth known globally, Sterling Parfums Industries LLC partnered with NMC Royal Hospital to raise awareness among women employees about the impact of breast cancer. The informative session by Dr. Surekha Pai, Specialist Obstetrics & Gynaecologist was well received by the employees as it covered the risks, signs, and symptoms of the deadly disease along with a major focus on early detection and treatment. Breast cancer is the most commonly diagnosed and the second-most fatal cancer in women, after lung cancer. Early detection of breast cancer can increase the survival rate by over 95%.
  • Plantation Drive

    Plantation Drive Sterling Parfums Industries LLC - an initiative to give back to Mother Earth. A garden that requires constant care. Planting trees, plucking out the weeds, and nurturing them well to grow. It symbolizes growth, even after certain trees have fallen while the new ones are seeded.

  • A Sanitizer Distribution event in collaboration with Magical Smiles UAE & Dubai Police

    At Sterling Parfums, we recognize the importance of giving back to society and CSR is our key focus. As a company, we firmly believe that whether big or small, taking action is what counts and ultimately creates a positive impact in the world. Staying true to our beliefs, the company supported 2 CSR initiatives that created social impact in the month of July. Sterling Parfums partnered with ‘Magical Smiles UAE’ and Dubai Police on July 08, 2022, to distribute Cosmo Sanitizers & raise awareness at the Sonapur Labour Camp. And on the 23rd of July, the company collaborated yet again with the Volunteering team on its food & health drive across other Labour camps.