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Corporate Profile


Being the leading manufacturer in the UAE perfume industry does not lessen our urge to grow, reach colossal heights and amass content and loyal customers globally. The scope of growth doesn’t end until we create a scent for everyone.  Our learning objective is to continue staying unmatched in the global market and create something that says ‘YOU’ for one and all. We take it one scent at a time.


To continue being the unparallel company in the global market, maintain our seamless repute and excel to become the world leaders in the beauty and personal care sector.


To proffer a delightful experience that will linger in your senses and soothe your spirit, and all of this with no compromise on quality and value.


Our brands come with an unsaid promise of delivering customers with breakthrough and the most in style products at the most competitive price. A promise to keep you smelling fresh, looking beautiful and feeling on top of your spirits all the time.



  • Integrity

It is necessary for us to believe and demonstrate a moral code of soundness that is aligned to good business ethics.


  • Creativity

Be it a random though, if it grabs our attention, it’s worth a shot. Because being creative is to outshine traditional thought processes and ideas. It is to create intelligent thinking and deliver practical concepts that enhance organizational and individual performance and well-being.


  • Employee Satisfaction

Employees are our biggest assets and brand ambassadors. We believe in providing an environment that promotes talent nurturing and intellectual thinking thus creating a positive culture that contributes to the success of both the employee and the organization.


  • Excellent Customer Services

We believe in investing time to develop astute relationships with customers that, in the long run, aid the delivery of services beyond customer expectations.


  • Social Responsibility

We are committed to improving the quality of life for our employees, their families and the local community in general through various CSR initiatives.

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