01 October 2011

Sterling Parfums appoints Flip Media to develop online corporate communications identity - October 2011

Sterling Parfums appoints Flip Media to develop online corporate communications identity - October 2011

Flip Media were selected above a host of other agencies who were invited to take part in the pitching process.

Sterling Parfums, a member of Fakhruddin Holdings, announced today that it had appointed Flip Media as the agency to develop its online corporate communications identity. After an extensive process of identifying the agency to work with, Flip Media were selected above a host of other agencies who were invited to take part in the pitching process.


Sterling Parfums have been in the process of revamping its brand identity as part of an extensive program to develop a comprehensive communications program across the group and its subsidiaries. The appointment of Flip Media will facilitate the development of a new corporate website for Sterling Parfums in multiple languages that will showcase its product offering.


Commenting on the appointment, Dev Makh, Group Marketing & Communications Director stated,


“We are very pleased to have appointed Flip Media to undertake this assignment and I look forward to working with them. Flip Media is the region’s leading digital agency and is a well respected organization whose track record speaks for itself. It was important to work with an organization that understand this area and can help us create a compelling identity online”.


Yousuf Tuqan, CEO of Flip Media, stated,


"We are delighted to have been appointed by Sterling Parfums to drive their digital strategy forward. We will have the opportunity to develop a compelling solution across their business streams that will truly highlight their depth and capability as they continue to build iconic brands and businesses.”