Why us

Why us

Why Us?

Sterling Parfums is the region’s specialist in the manufacture and distribution of fragrances with diverse brands catering to the lifestyle of a global audience. Our products are innovative, diverse and available across global boundaries. All our products are GMP/AE/2010 and ISO 9001 accredited. At Sterling, we believe that our success emanates from taking time to invest in relationships and adopting a partnership based approach.

We are continuously working with partners to ensure that our products have the widest appeal and developing relationships that are mutually beneficial to both parties. We work with distributors across strategic locations but would welcome the opportunity to work with new partners who share our belief in the products that we provide and our commitment to becoming a major global brand.

At Sterling, we ensure that we provide a complete knowledge centre combined with extensive support to ensure that our partners have all the tools necessary to become the partner of choice.

Our objective is to provide a compelling value proposition and a partnership based program that would include but not limited to:

Incentives – providing an incentive based program that rewards you when you achieve your goals;

Flexible payment plan – providing flexible based payment program aligned to your requirements;

Tax redemptions – as we are an organisation that is based in the United Arab Emirates, considerable tax benefits can be leveraged allowing us to provide competitive pricing. Tax exemptions  includes corporation tax, VAT, customs and excise duties;

Product knowledge – providing all knowledge regarding our product portfolio so that you understand and believe in our product portfolio;

Marketing support – providing marketing support covering all areas of the marketing mix to help partners launch sterling brands in their respective geographical countries;

Dedicated account teams – a team that is dedicated to provide you ongoing support to deal with any enquiries that you have but more importantly to assist you in growing your business;

Beauty and personal care specialist – Sterling, a member of Fakhruddin Holdings, can leverage its group network to provide you with a comprehensive range of beauty and personal care products that are market leaders in their respective fields.