Our difference

Our difference

At Sterling, our objective is to develop diverse brands of fragrances, beauty and personal care products that cater to the lifestyle of a global audience. Every individual is unique and the need to develop something for someone is paramount that drives our business and corporate philosophy. We work in partnership with our stakeholders to ensure that we continuously deliver value added products.

Our Mission:

Our mission is to provide products and services with quality and value. To establish beneficial business relationships with suppliers who share our commitment to customer service and competitive pricing.

Our Vision:

At Sterling Parfums, we strive to develop dynamic global brands while focusing on the customer offering in each location.

Our Brand Promise:

  • To provide our customers with innovative, dynamic and quality products at the most competitive price;

  • To provide our consumers with products that they can trust by consistently developing products that will make them smell, look and feel their best at all times.

Our Values:


To believe and demonstrate a moral code of soundness that is aligned to good business ethics.


To transcend traditional thought processes and ideas to create intelligent thinking and delivering practical concepts that enhances organizational and individual performance and well-being.

Employee Satisfaction

Employees are our biggest assets and brand ambassadors. To provide an environment that promotes talent nurturing and intellectual thinking, creating a positive culture that contributes to the success of the employee and the organization.

Excellent Customer Services

Investing time to develop strategic relationships with customers that facilitates the delivery of services beyond customer expectations.

Social Responsibility

Committed to improving the quality of life for our employees, their families and the local community.