Media Centre

Media Centre

Our media centre will provide you with all the latest information regarding Sterling products and services. For any further information regarding Sterling products and services, please contact the communications team on communications@sterling.ae

PRESS RELEASES

  • 14 February 2017

    Hypnotic, addictive and enduring. Oros Fragrances leaves their captivating aura at Harvey Nichols, Kuwait

    read more
  • 09 February 2017

    Sterling Parfums opens new retail store in Deira City Center

    read more
  • 20 January 2017

    Sterling Parfums creates captivating masculine aura with launch of Ventana Pour Homme

    read more
Sterling Parfume

This 54-year journey for us began long before the group even took form. Our father’s vision was to establish a company that creates success not just for itself, but for everyone associated to it. For each supplier, each customer and most importantly each employee. This was the first step to this colossal journey.
We have always believed in creating strong partnerships. It helms from a very valuable piece of advice my father, Mr. Fakhruddin Ji left us: For a business to be successful, it is essential that every link on the chain benefits.
It is these noble words that have shaped the vision, beliefs and core values of our organization. We have adhered to always maintaining respect for everyone, impeccable service to the customer and excellence in the pursuit of our goals. I am proud that we have maintained this principle over the last fifty four years and will continue to do so.

17 years ago, the Fakhruddin family planted a small seed in the ground of the manufacturing world, named Sterling Perfumes Industry. Strong roots of hard work and the contributions of each and every employee helped the tree grow. The water of loyalty and honesty nourished it and today I am proud to say that that seed has turned into a full grown, fruit bearing tree which is touching the skies of triumph in the cosmetic world. What started off with producing only 250 pieces per day, today we produce around 250,000 in one day and have become one of the largest industries with distribution in 92 countries around the world! The journey has not been easy, but the effort has paid off.
The future is bright and the sky is the limit for Sterling Parfums!

Sterling Parfums was created in 1998 to provide a diverse range of perfumes aligned to market and client needs. Since its inception,
Sterling Parfums has built an enviable reputation as one of the largest and leading perfume companies in the Middle East supplying its
products globally. Operating from its high-tech premises in Dubai Investment Park, Sterling Parfums has become the regions specialist in
contract manufacturing and own branded products across the beauty and personal care industry.

Sterling Parfums was created in 1998 to provide a diverse range of perfumes aligned to market and client needs. Since its inception,
Sterling Parfums has built an enviable reputation as one of the largest and leading perfume companies in the Middle East supplying its
products globally. Operating from its high-tech premises in Dubai Investment Park, Sterling Parfums has become the regions specialist in
contract manufacturing and own branded products across the beauty and personal care industry.

Sterling Parfums was created in 1998 to provide a diverse range of perfumes aligned to market and client needs. Since its inception,
Sterling Parfums has built an enviable reputation as one of the largest and leading perfume companies in the Middle East supplying its
products globally. Operating from its high-tech premises in Dubai Investment Park, Sterling Parfums has become the regions specialist in
contract manufacturing and own branded products across the beauty and personal care industry.

Sterling Parfums was created in 1998 to provide a diverse range of perfumes aligned to market and client needs. Since its inception,
Sterling Parfums has built an enviable reputation as one of the largest and leading perfume companies in the Middle East supplying its
products globally. Operating from its high-tech premises in Dubai Investment Park, Sterling Parfums has become the regions specialist in
contract manufacturing and own branded products across the beauty and personal care industry.


OBJECTIVE

Being the leading manufacturer in the UAE perfume industry does not lessen our urge to grow, reach colossal heights and amass content and loyal customers globally. The scope of growth doesn’t end until we create a scent for everyone.  Our learning objective is to continue staying unmatched in the global market and create something that says ‘YOU’ for one and all. We take it one scent at a time.

VISION

To continue being the unparallel company in the global market, maintain our seamless repute and excel to become the world leaders in the beauty and personal care sector.

MISSION

To proffer a delightful experience that will linger in your senses and soothe your spirit, and all of this with no compromise on quality and value.

BRAND PROMISE

Our brands come with an unsaid promise of delivering customers with breakthrough and the most in style products at the most competitive price. A promise to keep you smelling fresh, looking beautiful and feeling on top of your spirits all the time.

OUR VALUES:

 

  • Integrity

It is necessary for us to believe and demonstrate a moral code of soundness that is aligned to good business ethics.

 

  • Creativity

Be it a random though, if it grabs our attention, it’s worth a shot. Because being creative is to outshine traditional thought processes and ideas. It is to create intelligent thinking and deliver practical concepts that enhance organizational and individual performance and well-being.

 

  • Employee Satisfaction

Employees are our biggest assets and brand ambassadors. We believe in providing an environment that promotes talent nurturing and intellectual thinking thus creating a positive culture that contributes to the success of both the employee and the organization.

 

  • Excellent Customer Services

We believe in investing time to develop astute relationships with customers that, in the long run, aid the delivery of services beyond customer expectations.

 

  • Social Responsibility

We are committed to improving the quality of life for our employees, their families and the local community in general through various CSR initiatives.

STORE LOCATOR

UK

Nomination Italy, The Dubai Mall - UAE

+971 4 885 5588, info@sterling.ae
UK

Sunglass Hut The Dubai Mall Financial Centre Road,Downtown Dubai - UAE

+971 4 885 5588, info@sterling.ae
UK

Tumi, The Dubai Mall - UAE

+971 4 885 5588, info@sterling.ae
UK

Molton Brown Dubai Mall Financial Center Rd - UAE

+971 4 885 5588, info@sterling.ae
UK

Sterling Parfums, PO Box 40769, Dubai United Arab Emirates

+971 4 885 5588, info@sterling.ae
UK

store locator dubai, Financial Center Rd - Dubai

+971 4 885 5588, info@sterling.ae
X
  • 529591122
  • info@sterling.ae
  • 9:00 Am to 10:30 pm
HAMIDI SHOP, NEAR KUWAITI MASJID, SOUQ MURSHID AREA, DEIRA, DUBAI
X
  • 529591522
  • info@sterling.ae
  • 10:00 Am to 10:00 pm
STERLING PERFUME, FIRST FLOOR, CARREFOUR CORRIDOR , DEIRA CITY CENTER, DUBAI
X
  • 559054919
  • info@sterling.ae
  • 10:00 Am to 10:00 pm
STERLING PERFUME, GROUND FLOOR, DALMA MALL, ABU DHABI, UAE
X
  • 559054842
  • info@sterling.ae
  • 10:00 Am to 10:00 pm
STERLING PERFUME, MY CITY CENTER - NASIRIYA, SHARJAH, UAE
X
  • 502138259
  • info@sterling.ae
  • 9:00 Am to 10:30 pm
STERLING PERFUME, BANK STREET, ROLLA SQUARE, SHARJAH, UAE
Announcement
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Sterling Perfumes

Sterling Parfums has built an enviable reputation as the region’s leading fragrance manufacturer for contract manufacturing.

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